Marriott International Accelerates Branded Residential Growth in Europe, Middle East and Africa

Marriott International has announced record-setting growth in its branded residential portfolio across Europe, the Middle East, and Africa (EMEA):

Scale of Expansion
- Portfolio now spans 18 countries and territories in EMEA.
- Includes 33 open locations and 50+ projects in the pipeline.
- Since end of 2023, growth has been 23% in Europe and 59% in Middle East & Africa.

2025 Highlights
- Nearly 20 branded residence agreements signed this year, about half being standalone projects.
- Two-thirds of signings are in the luxury segment, the rest in premium.
- Strong sales velocity: 19 projects launched sales this year, with some selling out within weeks.

Notable Projects
- The Residences at the Dubai Beach EDITION – first EDITION residences in EMEA.
- St. Regis Residences, Al Maryah Island, Abu Dhabi – 60% sold before public launch.
- Affini, Tribute Portfolio Residence, Dubai – first of its kind globally, sold out in one week.
- Marriott Residences, Budapest – Hungary’s first branded residence.
- The Residences at The St. Regis Baku – standout architecture in Azerbaijan.
- JW Marriott Residences at Dubai Islands – city’s first JW Marriott Residence.
- W Residences Al Marjan Island, Ras Al Khaimah – debut of W Hotels in the emirate.

Upcoming Openings by End of 2025
- The Lucan, Autograph Collection Residences, London
- The Residences at The Westin Salgados Beach Resort, Algarve
- JW Marriott Residences, New Cairo
- Affini, Tribute Portfolio Residences, Dubai

Strategic Positioning
- Marriott leverages its Bonvoy brand portfolio and ONVIA ownership recognition platform to enhance resident experiences.
- Focused on luxury waterfront resorts and urban destinations at historic addresses.