IHG Hotels and Resorts Expands to Montenegro’s Adriatic Coast with Crowne Plaza Budva Signing

Here’s a clear summary of the announcement about IHG Hotels & Resorts expanding in Montenegro with the Crowne Plaza Budva:

Expansion Details
- IHG Hotels & Resorts has signed a new Crowne Plaza Budva in partnership with Uniprom Hoteli d.o.o..
- This marks IHG’s 8th open/pipeline property in Montenegro, strengthening its footprint in the Balkans.
- The hotel will be part of Crowne Plaza’s growing European portfolio, which includes more than 110 open and pipeline properties.

Location
- Situated on the Slovenska obala promenade in Budva, just 70 meters from the Adriatic Sea.
- Close to Budva’s Old Town and City Marina, placing guests at the heart of Montenegro’s tourism hub.

Hotel Features
- 81 rooms, designed for both business and leisure travelers.
- Destination restaurant with uninterrupted sea views.
- Sophisticated terrace along Budva’s promenade, a social hotspot for locals and visitors.
- Flexible meeting spaces equipped with modern technology, suitable for seminars, workshops, and conferences.

Strategic Importance
- Budva is considered a cornerstone of Montenegro’s tourism industry, making it an ideal location for IHG’s premium Crowne Plaza brand.
- The signing reflects IHG’s strategic expansion across the Balkans, with 12 open hotels and 10 more in development across the region.
- Expected opening: Q1 2026.

✨ Takeaway
This project blends modern design with Adriatic charm, positioning Crowne Plaza Budva as a standout destination for upscale hospitality in Montenegro. It reinforces IHG’s commitment to responsible growth and expanding its premium and lifestyle brands in vibrant markets.