Here’s a structured breakdown of Booking.com’s 2025 Black Friday campaign: Campaign Overview - Period: November 20 – December 3, 2025 - Scope: Largest Black Friday event in Booking.com’s history. - Travel Window: Deals valid for trips through December 31, 2026. - Flexibility: Free cancellation, book now–pay later options, and ability to lock in trips for the year ahead. Six Ways to Save Accommodations - Up to 40% off select stays Car Rentals - Up to 25% off select rentals Attractions - Up to 20% off select tickets Airport Transfers - 20% off select rides (new this year) Flights - Up to 15% off select flights Cruises - Up to $2,000 onboard credit Travel Trends & Insights - 38% of travelers plan similar trips in 2026 but expect higher costs, making early deals crucial. - 27% of group travelers cite budget disagreements—these discounts help align plans. - 67% of parents use apps to save money when traveling, highlighting affordability as a family priority. - Trending Destinations 2026: Vietnam’s southeast coast, and a cycle-friendly city in Western Germany. Experiences & Lifestyle - Road trips are resurging: 84% open to carpooling, 54% willing to use apps to connect with fellow travelers. - Nature-focused travel is booming: 43% overall and 81% of Gen Z want vacations closer to the natural world. AI-Powered Planning Tools - Flight Search Summaries: Compare stops, price, and travel time. - Smart Filters: Match accommodations to personal preferences. - Review Summaries: Tailored highlights from guest reviews for confident booking. ✨ Takeaway Booking.com is positioning this Black Friday as a comprehensive travel savings event, spanning everything from hotels and flights to cruises and attractions. It’s not just about discounts—it’s about smarter, AI-driven trip planning that makes 2026 travel more attainable.
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