Booking.com Reveals That Men Booking a Trip is Sexier than Foreplay

Here’s a structured summary of Booking.com’s playful new campaign and survey findings:

Campaign Overview
- Booking.com released survey results showing that women find men booking trips more attractive than foreplay.
- The campaign is branded as “This Guy Books”, encouraging men to take initiative in planning travel.
- To amplify the message, Booking.com partnered with singer Teddy Swims, who embodies the campaign’s romantic energy.

Survey Highlights
- 93% of women say taking initiative in booking is a major turn-on.
- 56% say their partner booking a trip is as arousing—or more—than foreplay.
- Half of women report their partner has never booked a trip for them.
- 89% of men admit they could take more initiative in planning.
- Two-thirds of men say they’d be more likely to plan a trip if they knew it led to extra affection.

Special Experience
- Booking.com and Teddy Swims are offering a romantic getaway in Chicago (Dec 7–9, 2025) for five lucky couples:
- Two-night luxury stay
- Private meet-and-greet with Teddy Swims
- $10,000 in Booking.com Travel Credits
- Holiday concert tickets
- Dinner at a romantic restaurant
- Bookings open Nov 25, 2025 at 10 a.m. ET, priced at $1.43 (pager code for “I love you”).

✨ Takeaway
Booking.com is cleverly blending romance, humor, and travel incentives to highlight how trip planning can be a modern love language. The campaign positions booking as not just logistics, but an act of affection and confidence.