AEG and Marriott Bonvoy Renew Global Partnership, Across Music, Sports, Live-Entertainment and Ticketing

AEG, the world’s leading sports and live entertainment company, and Marriott Bonvoy, Marriott International’s award-winning travel platform, have announced a multiyear renewal of their global partnership.

Partnership Overview
- Announcement Date: November 24, 2025
- Parties Involved:
- AEG – the world’s leading sports and live entertainment company
- Marriott Bonvoy – Marriott International’s award‑winning travel and loyalty platform
- Scope: Renewal of a multiyear global partnership that began in 2013, now expanded with stronger focus on music, sports, and live entertainment.

Venues & Festivals
Marriott Bonvoy remains the exclusive hotel and loyalty partner for flagship AEG venues:
- Crypto.com Arena (Los Angeles)
- Mercedes‑Benz Arena (Shanghai)
- The O2 (London)
- Uber Arena (Berlin)

Expanded presence at AEG Presents music festivals, including:
- Coachella Valley Music & Arts Festival
- Stagecoach: California’s Country Music Festival
- All Points East (London)
- Rock en Seine (Paris).

Ticketing & Fan Journey
- Integration with AXS, AEG’s global ticketing arm:
- Marriott Bonvoy members can access AXS ticketed events directly through Marriott’s travel and experiences pages.
- Fans booking tickets via AXS will see hotel offers nearby, creating seamless connections between entertainment and accommodation.

Strategic Impact
- Enhanced international reach – connecting fans across three continents.
- Focus on music – deepening Marriott’s commitment to cultural experiences.
- Member benefits – exclusive access, curated experiences, and loyalty rewards tied to major events.
- Tourism boost – encouraging travel to global entertainment hubs while strengthening Marriott’s hospitality footprint.

Leadership Voices
- Peggy Roe (Marriott EVP & Chief Customer Officer):
Partnership helps meet members “where their passions live – on arena stages, festival grounds, and game days.”

- Nick Baker (AEG President & COO):
“Live entertainment is a universal language… together, we’re making it easier for fans to turn unforgettable events into extraordinary travel experiences.”

✨ This renewal cements Marriott Bonvoy’s role as a bridge between travel and entertainment, offering members not just stays but immersive cultural journeys worldwide.