AirAsia rewards Enhances Offerings with Cruise Booking Platform in Partnership with arrivia

AirAsia rewards, the loyalty program of Capital A, has announced a new partnership with arrivia, a global leader in travel loyalty and booking technology, to launch a dedicated cruise booking platform powered by iCruise.

Key Highlights
- Cruise Options: Members can now book from 30,000+ itineraries across 40+ cruise lines, including Royal Caribbean, Disney Cruise Line, Princess Cruises, Celebrity Cruises, MSC Cruises, and Norwegian Cruise Line.

- Rewards Integration:
- Earn 4 AirAsia points per USD 1 spent on cruise fares.
- Special launch promotion: 5 points per USD 1 spent (25% bonus) for bookings made between October 29 – November 30, 2025.

- Booking Access: Available via the AirAsia MOVE app or directly at [cruise.airasiabig.com](https://cruise.airasiabig.com).
- Customer Support: Multilingual cruise experts available through global call centers to provide personalized guidance.
- Market Context: According to CLIA’s 2024 Asia Source Passenger Market Report, 2.6 million Asians embarked on cruises in 2024, a 13% increase from the previous year, highlighting strong regional demand.

Why It Matters
This partnership reflects AirAsia rewards’ evolution from an airline loyalty program into a comprehensive lifestyle rewards platform, expanding beyond flights to include hotels, financial services, and now cruises. By tapping into Asia’s growing cruise market, AirAsia rewards offers members more value, convenience, and memorable holiday options.