Mihee Kang, GSTC, Joined the Regional Workshop on Promoting Green and Sustainable Tourism in Siem Reap, Cambodia

Dr. Mihee Kang, GSTC Chief Assurance Officer, participated in the high-level Regional Workshop on Promoting Green and Sustainable Tourism, held from 24–26 November 2025 in Siem Reap, Cambodia.

Event Overview
- Dates: 24–26 November 2025
- Location: Siem Reap, Cambodia
- Organizers: Ministry of Tourism of Cambodia, supported by the Organisation internationale de la Francophonie (OIF).
- Participants: ~250 delegates including government officials, private sector representatives, development partners, and international organizations.
- Opening Remarks: Delivered by Mr. Huot Hak, Minister of Tourism of Cambodia.

Dr. Mihee Kang’s Contribution
- Presentation: “Navigating Sustainability: GSTC Standards for Tourism Quality and Competitiveness”
- Explained how GSTC Standards (formerly GSTC Criteria) serve as a globally recognized framework for sustainable tourism.
- Highlighted their role in:
- Strengthening destination management.
- Elevating service quality.
- Safeguarding natural and cultural assets.
- Supporting long-term competitiveness.

Key Message:
> “Sustainability needs to be woven into policy, planning, and operations if we want tourism to create long-term value for destinations, communities, and the environment.”

Panel Participation: Joined the high-level discussion “Championing Positive Transformation: Advancing Regional Leadership in Sustainable Tourism”, alongside government and cultural institution representatives.

Workshop Goals
- Strengthen capacity building for sustainable tourism.
- Exchange best practices across the region.
- Support transition toward responsible, inclusive, and climate-resilient tourism development.
- Encourage collaboration between governments, businesses, and cultural institutions.

Significance
- Reinforces GSTC’s leadership in global tourism sustainability standards.
- Positions Cambodia as a regional hub for sustainable tourism dialogue.
- Provides actionable pathways for policy integration and destination competitiveness.