Internova Travel Group 'Shakes Things Up' at ILTM Cannes With New 2025 Luxury Travel Trends

New 2025 year-to-date luxury booking insights released this week by Internova Travel Group, one of the world's largest travel services companies, at ILTM Cannes reveal how high-end travelers are spending, where they're going and what they value most as luxury travel continues to evolve worldwide.

Key Insights from Internova
- Europe:
Continues to dominate as one of the strongest luxury markets worldwide.
- Japan:
Demand is expanding beyond Tokyo into cities like Osaka, showing international growth.
- Caribbean:
Remains a consistent high-end leisure region.
- Sustainable Luxury:
Nature-driven destinations such as Patagonia, Atacama, and the Galápagos are gaining traction.
- Cruising Boom:
- Average luxury cruise booking now exceeds $20,000, up 8% year-over-year.
- Yacht bookings average $38,000, up nearly 20%, driven by privacy and customization.
- Expedition cruises to Antarctica are among the fastest-growing segments.
- Premium Air Travel: 63% of Internova’s $4.5 billion global air program spend is in premium cabins.

What Luxury Travelers Value
- Privacy as a “Luxury Currency”: Private yachts, island takeovers, and expedition ships are in high demand.
- Personalization: Travelers want highly tailored journeys curated by expert advisors.
- Immersive Experiences: Deeper access to destinations and meaningful cultural engagement.

Internova’s Strategy
- CURATED Hotels & Resorts: Exclusive access to handpicked luxury stays.
- SELECT In-Country Partners: On-the-ground experts for personalized experiences.
- Private Air Offering: Rare flexibility and comfort in the skies.
- Advisor Network: Over 100,000 travel advisors across 80+ countries, ensuring global reach and local expertise.

Presence at ILTM Cannes
- 150 luxury advisors onsite from divisions like ALTOUR, Global Travel Collection, Nexion Travel Group, and Andrew Harper.
- Senior leadership emphasized evolving alongside today’s luxury traveler.
- Recently recognized on Forbes’ Most Trusted Companies in America 2026 list — the only travel services company to earn this honor

Takeaway:
Internova is redefining luxury travel by focusing on privacy, personalization, and immersive experiences, backed by its massive advisor network and exclusive programs.