Curio Collection by Hilton Strengthens its London Roots with The BoTree Signing

Hilton has announced an exciting addition to its Curio Collection portfolio in London with the signing of The BoTree London.

Hotel Identity:
The BoTree is a 200-room luxury lifestyle hotel located at 30 Marylebone Lane, uniquely positioned at the intersection of Marylebone, Mayfair, and Soho.

Design & Atmosphere:
Interiors are vibrant, filled with wild botanicals, natural light, and bold colors, creating an urban sanctuary.

Dining & Social Spaces:
- LAVO: A two-storey restaurant celebrating coastal Italian cuisine.
- The BoTree Bar: A stylish hub that transitions from day to night.
- 77: A premier cultural venue hosting world-class DJs and private events.
- Screening Room: A cozy 33-seat cinema for intimate gatherings.

Connectivity:
Minutes from Bond Street station and the Elizabeth Line, offering easy access to Heathrow, Canary Wharf, Shoreditch, and the O2 Arena.

Strategic Expansion:
This signing strengthens Hilton’s lifestyle-led portfolio in the UK, building on its partnership with Shiva Hotels.

Leadership Statements:
- Patrick Fitzgibbon (SVP, Hilton EMEA Development): Highlighted The BoTree’s distinctive lifestyle-led experience in one of London’s most dynamic neighborhoods.
- Brooke Thomas (Brand Leader, Curio Collection): Emphasized the brand’s rapid UK growth and its focus on one-of-a-kind experiences.
- Eva Mount (General Manager, The BoTree London): Expressed excitement about joining Hilton and continuing to build vibrant connections with guests and the local community.

Hilton Honors:
The BoTree will be part of Hilton’s award-winning loyalty program, offering member benefits like flexible payments, discounts, and digital conveniences.

Why It Matters
This move reflects Hilton’s strategy to expand its Curio Collection by Hilton in sought-after destinations, blending distinctive local storytelling with the global strength of Hilton’s brand and loyalty program.