St. Regis Hotels and Resorts has unveiled a new ultra-exclusive brand expression called St. Regis Estates

St. Regis Hotels & Resorts has unveiled a new ultra-exclusive brand expression called St. Regis Estates — a collection of heritage-rich retreats designed to embody the Astor family’s tradition of grand estate living, reinterpreted for today’s luxury traveler.

What Defines a St. Regis Estate
- Legacy & Heritage: Each property is chosen for its historical resonance and extraordinary natural surroundings.
- Residential Intimacy + Architectural Grandeur: A blend of homelike intimacy with stately design.
- Cultural & Culinary Immersion: Experiences rooted in local land, traditions, and storytelling.
- Estate-Only Moments: Curated for long, leisurely stays — emphasizing privacy, authenticity, and connection.
- Signature Butler Service & Rituals: Afternoon Tea, Sabrage, and bespoke service, interpreted through a local lens.

The First Estate: The Resort at Pelican Hill
- Debuting in 2027 as the inaugural St. Regis Estate.
- Located on 504 acres of Newport Coast, California, with sweeping Pacific views.

Transformation includes:
- Renaissance-inspired architecture with refined new interiors.
- Elevated Tom Fazio-designed 36-hole golf courses.
- A new chef-led culinary program and signature bar.
- Enhanced spa with Roman-style colonnade and wellness rituals.
- Estate-exclusive venues like Bella Vista Pool Caffè, Social Club, and Villa Clubhouse.

Why It Matters
This move reflects Marriott’s broader Luxury Group strategy: shifting luxury from spectacle to soulful connection. St. Regis Estates are designed for travelers who want privacy, cultural depth, and enduring experiences rather than fleeting trends.

This is a fascinating pivot — essentially creating a new tier above traditional luxury hotels.