Hyatt Advances Luxury Brand Focus with New Leadership and Planned Global Expansion in 2026

Hyatt Hotels Corporation announced at ILTM Cannes the next chapter of Hyatt’s luxury journey, unveiling strengthened leadership with the appointment of Tamara Lohan as Global Brand Leader – Luxury on an interim basis and previewing a remarkable pipeline of luxury openings set for 2026.

Leadership Update
- Tamara Lohan appointed as Global Brand Leader – Luxury (Interim).
- Background: Co-founder of Mr & Mrs Smith, acquired by Hyatt in 2023.
- Expertise: Over two decades in boutique and luxury hospitality, specializing in design-forward, experience-rich travel.
- Role: To guide Hyatt’s global luxury brand strategy, elevate brand consistency, and enhance guest experiences across the luxury portfolio.

Luxury Portfolio Expansion
- Current Strength: ~125 luxury hotels, 21,000+ rooms worldwide.
- Pipeline: More than 170 hotels representing 141,000 rooms globally.

Upcoming Openings (2026):
- Miraval The Red Sea (Saudi Arabia): First Miraval resort outside the US, with 180 rooms and the largest spa in the Red Sea destination.
- Park Hyatt: Reopening of Park Hyatt Tokyo plus new properties in Cabo del Sol, Cancun, Mexico City, Vancouver, and Phu Quoc.
- Alila Mayakoba (Mexico): Expanding immersive luxury in Riviera Maya.
- The Unbound Collection: Kennedy 89 in Frankfurt, Germany.

Strategic Vision
- Hyatt is positioning itself as a global leader in luxury hospitality, with emphasis on:
- Personalization: Nearly 50% of travelers now define luxury as deeply personalized experiences.
- Wellness: Expansion of Miraval highlights demand for transformative travel focused on spiritual, emotional, and physical renewal.
- Design Integrity: Continuing to champion independent spirit and design-forward hotels.
- Global Reach: Strengthening presence in key markets across EAME (Europe, Africa, Middle East), Asia Pacific, and the Americas.

Significance
- Marks a defining moment in Hyatt’s luxury growth story, especially with Miraval’s international debut.
- Reinforces Hyatt’s strategy of insights-driven development and intentional growth in destinations valued by guests and owners.
- Positions Hyatt to compete more aggressively with other global luxury hospitality giants.