Design Hotels Boosts Growth in Asia Pacific with Fourteen Landmark Signings including Hotel Irada, Pune

Design Hotels, a global community for independent, design-driven hotels, has announced the addition of more than 14 properties across Asia Pacific, with the region accounting for a record 28% of the brand’s overall portfolio global growth in 2025, a first for the brand.

Expansion Highlights
- Total Additions: 14 new properties across six countries in Asia Pacific.
- Portfolio Growth: Asia Pacific now accounts for 28% of Design Hotels’ global growth in 2025, a record milestone.
- Strategic Focus: Strengthening presence in one of the world’s fastest-growing hospitality markets, while supporting independent hoteliers who emphasize design, culture, and authentic local connections.

Key Property Additions
- China:
ArcadiaPlace, Lugu Lake (Sichuan) — celebrates Mosuo matriarchal culture with striking IMAGO design.
- Thailand:
Public House, Bangkok — a contemporary twist on a British gentleman’s club, designed by 4b Architects.
- Japan:
Yoruya, Kurashiki — intimate 13-room townhouse-style hotel echoing Edo-period architecture.
- Malaysia:
ELSE Kuala Lumpur — restored 1930s heritage building, anchoring downtown’s cultural scene.
- Indonesia:
Magia de Uma, Bali — above Canggu’s rice paddies, offering authentic transformation experiences.
- India:
Hotel Irada, Pune — Design Hotels’ first member in India, a 66-acre working winery on Vijay Mallya’s estate.

Global Growth Context
- Overall Growth: 15% portfolio increase in the past 12 months.
- EMEA Additions: Lithuania, Austria, Madagascar.
- Americas Expansion: 11 hotels across the US, Caribbean, and Latin America (including Miami, Atlanta, Costa Rica, Dominican Republic, Colombia).
- Support Services: Member properties benefit from PR, sales, digital marketing, web design, and Marriott Bonvoy® network access.

Organizational Update
- New Headquarters: Recently moved to a Berlin office designed by RHO Studio, featuring panoramic rooftop views and creative spaces.
- Global Presence: Offices in London, Los Angeles, New York, and Singapore.

Significance
This expansion underscores Asia Pacific’s role as a driver of global hospitality innovation, blending local authenticity with international design standards. It also marks a return to India, signaling confidence in the region’s luxury and experiential travel market.