Swiggy and Curefoods Join hands to Launch Exclusive High-Protein Campaign Across India

Swiggy has partnered with Curefoods to launch a 40-day exclusive high-protein campaign across India, aiming to make protein-forward eating more exciting and accessible.

Duration:
40 days, with each Curefoods brand featured for a dedicated 10-day window.

Brands Involved:
HRX by EatFit (Dec 1–9)
→ Pro Paneer Burrito Bowls, Korean Chicken Rice Bowls, Peri Peri Chicken Burgers, Rajma & Red Rice Meals, Greek Chicken Salads.

Olio – The Wood Fired Pizzeria (Dec 10–19)
→ Multigrain pizzas like Peppy Paneer, Chicken Pepperoni, Fiery Chicken, Forest Chicken.

Sharief Bhai (Dec 19–28)
→ High-protein biryanis including Shahi Mutton Dum Biryani, Chicken Kheema Biryani, Mutton Kheema Biryani.

EatFit (earlier launch in November)
→ Protein-rich dishes like Beetroot Hummus Buddha Bowls, Pro Millet Khichdi, Shahi Boneless Chicken Biryani.

Availability:
Across 100 outlets in 13 cities, including Bangalore, Hyderabad, Delhi, Gurgaon, Noida, Faridabad, Chandigarh, Mumbai, Chennai, Pune, Mysore, and Coimbatore.

Access Point:
Dedicated Protein page on the Swiggy app for easy ordering.

Strategic Importance
- Consumer Trend: Rising demand for nutrient-focused, high-protein diets among Indian consumers.
- Affordability & Variety: Meals starting at ₹249, making protein-rich options accessible to a wider audience.
- Partnership Vision: Builds on Swiggy’s earlier collaborations with Caterspoint and McDonald’s, reinforcing its commitment to healthier food formats.
- Long-Term Goal: Strengthen India’s protein food ecosystem, offering diverse formats from burrito bowls to pizzas and biryanis.

This campaign reflects Swiggy’s strategy to expand healthier food categories while Curefoods leverages its diverse brand portfolio to meet evolving consumer preferences.