FITUR Cruises celebrates its fifth edition that brings together the cruise industry and the traveller

With the rapidly growing blue tourism and cruising as one of the segments that best explains how travel habits are changing, FITUR Cruises is hosting its fifth edition from 21 to 25 January at IFEMA MADRID in the setting of the International Tourism Trade Fair.

Event Overview
- Dates: 21–25 January 2026, IFEMA Madrid.
- Focus: Cruise industry + travellers, highlighting how blue tourism reflects changing travel habits.
- Location: Hall 4, dedicated cruise section at the International Tourism Trade Fair.
- Organisers: IFEMA Madrid in collaboration with Cruceroadicto.com.

Industry Participation
- 12 international cruise lines – the largest representation since launch.
- Family-oriented brands: Costa Cruises, Norwegian Cruise Line.
- Premium & upper-premium: Azamara, Celebrity Cruises, Cunard, Princess, Virgin Voyages, Oceania.
- Luxury & river cruises: Regent Seven Seas, Emerald Cruises, Scenic Luxury Cruises, AmaWaterways.
- Supporting ecosystem: Travel agencies (e.g., Navega Mediterráneo) and excursion providers (e.g., Shore2Shore).

Professional Programme
- Cruise Campus: Talks & mini-courses on industry trends.
- Round tables: Executives analysing cruise travel in the Spanish-speaking global market.
- Key themes:
- Ship as a destination (on-board experience).
- Beyond the ship (destinations, cultural immersion, exclusive shore experiences).
- AI applications in cruising.
- Passenger profiles & 2026 trends.
- Latin American cruise market outlook.
- Premium, luxury, and river cruise segment analysis.
- Role of travel agencies and value propositions.

Traveller-Focused Activities
- Weekend programme: Practical, experiential sessions for the public.
- Specialised talks: Boutique travel at sea, iconic destinations (e.g., Alaska).
- Cruise Scavenger Hunt: Sponsored by Descubre Puerto Rico, with prize draws for trips & excursions.
- Café & Cruises: Informal gatherings between veteran cruisers and newcomers.

Awards
- Cruceroadicto Awards 2025 (22 Jan 2026):
- Only cruise awards determined entirely by the Spanish-speaking traveller community.
- Recognises best cruise line, ship, and port of 2025.
- Endorsed by AENOR mark.
- Record participation registered for 2025 edition.

✅ In short: FITUR Cruises 2026 is shaping up as the benchmark meeting point for the cruise sector, blending professional insights with traveller experiences, and reinforcing cruising as a dynamic, evolving segment of global tourism.