FITUR 4all 2026 reinforces the leadership of accessible tourism as a driver of global transformation in the industry

The professional conference of the third edition of the section specialising in accessible tourism is being held, in conjunction with IMPULSA IGUALDAD, on 23 January.

Event Overview
- Dates: 21–25 January 2026, IFEMA Madrid.
- Special Section: FITUR 4all (third edition), developed with Impulsa Igualdad.
- Professional Conference: 23 January 2026 – main forum for accessible tourism.
- Public Awareness Day: 24 January 2026 – workshops and knowledge sessions for general visitors.

Key Themes
- Spain’s new brand: “Think you know Spain? Think again” – positioning Spain as diverse, innovative, and accessible.
- Strategic focus: Accessibility as a competitiveness axis, improving destination quality and expanding markets.
- Case studies:
- Valencia – cross-cutting accessibility integration.
- Mallorca – sponsor, showcasing accessibility + sustainability + governance.
- Social sustainability: “No sustainability without equal opportunities” – reinforced by officials from Peru, Colombia, Barcelona, Vizcaya, and the World Sustainable Hospitality Alliance.
- Global dimension: Contributions from Flanders, Germany, Austria, plus data confirming accessibility as a mainstream competitiveness factor.

Innovation & Technology
- Solutions presented by iUrban, Visualfy, Navilens, ParkDis.
- Focus: digital innovation to remove barriers and enhance autonomy.

Recognition
- 3rd FITUR 4all Awards – honouring destinations, companies, and organisations leading accessible and responsible tourism.

✅ In short: FITUR 4all 2026 positions accessibility not as a niche, but as a core driver of competitiveness, sustainability, and innovation in global tourism.