First GSTC Attraction Online Course opens in January 2026

The Global Sustainable Tourism Council (GSTC) is announcing the launch of its very first training course dedicated to the tourism attractions industry: the GSTC Sustainable Attraction Online Course.

Course Overview
- Organizer: Global Sustainable Tourism Council (GSTC).
- Launch Date: January 19, 2026.
- Focus: Dedicated to the tourism attractions industry (theme parks, museums, national parks, visitor centers, cultural sites).
- Objective: Help businesses and organizations integrate sustainability into the development, management, and daily operations of attractions.

Key Features
- Based on GSTC Attraction Standard: Covers four pillars:
- Sustainable management
- Socio-economic benefits
- Cultural heritage protection
- Environmental stewardship
- Format: Online training with expert-led content, live sessions, and real-world case studies.
- Trainer: Guided by Arzu Kutucu Özenen, an experienced GSTC Attraction Trainer with over a decade in tourism development and heritage management.
- Certification: Participants receive a GSTC certificate of completion.

Target Audience
- Professionals working in natural and cultural attractions.
- Managers of visitor centers, museums, theme parks, and heritage sites.
- Consultants and planners in attraction development and operations.
- Organizations taking first steps toward sustainability or strengthening existing initiatives.

Strategic Impact
- Expands GSTC’s Sustainable Tourism Training Program to attractions.
- Provides a structured pathway for aligning attractions with global sustainability best practices.
- Supports destinations and operators in delivering meaningful visitor experiences while protecting heritage and the environment.

This course marks a milestone in GSTC’s training portfolio, offering a specialized program for attractions worldwide.