FITUR 2026 expanding its Travel Technology Area by 50%

Located in the new Knowledge Hub (Hall 12), this area brings together startups and firms from over 20 countries, serving as the fair’s leading space for tourism innovation.

Expansion Scale:
The Travel Technology Area at FITUR 2026 will grow by 50%, making it one of the largest dedicated spaces for tourism innovation.

Strategic Role:
Reinforces FITUR’s position as the leading global hub for innovation-tourism dialogue, connecting travel technology providers with tourism stakeholders worldwide.

Focus Areas:
- Artificial Intelligence (AI) applications in travel.
- Big Data & analytics for tourism.
- Smart destinations and digital transformation.
- Travel fintech solutions.
- Sustainability-driven technologies.

Networking & Collaboration:
The expanded area will host startups, established tech firms, and tourism boards, fostering partnerships and knowledge exchange.

Global Participation:
FITUR 2026 expects record international attendance, with exhibitors and visitors from across Europe, Asia, and the Americas.

Why It Matters
- For Tourism Boards: Access to cutting-edge tools for destination marketing and smart city integration.
- For Travel Companies: Exposure to new platforms that enhance customer experience and operational efficiency.
- For Startups: A global stage to showcase disruptive solutions and attract investors.
- For Visitors: A chance to explore how technology is reshaping travel—from booking journeys to immersive experiences.

Strategic Impact
FITUR’s expansion reflects the accelerating digitalization of tourism and the growing demand for tech-driven solutions in areas like personalization, sustainability, and seamless travel. By enlarging this space, FITUR is positioning itself not just as a trade fair, but as a thought leader in tourism innovation.