Agoda and Emerging Travel Group Partner to Expand Global Accommodation Supply

Agoda and Emerging Travel Group (ETG) have entered into a strategic partnership to expand accommodation inventory and distribution across their platforms. The agreement allows both companies to cross-sell services and leverage each other's accommodation supply and customer base.

What Agoda Gains
- Agoda will access ETG's global hotel inventory through the RateHawk API.
- The integration adds millions of accommodation options across:
- Europe
- United States
- Latin America - Middle East
- Expands choice for Agoda travelers from Asia and other markets.

Benefits for ETG
- Supports ETG's expansion strategy in the Asia-Pacific (APAC) region.
- Enhances hotel supply available to ETG customers.
- Strengthens the company's position in one of its fastest-growing travel markets.

Executive Commentary
Danil Dachkevitch, Vice President of Strategic Partnerships, Agoda
- Said the partnership combines Agoda's expertise in Asia with ETG's diverse global inventory.
- Noted that travelers are using a wider range of platforms for travel discovery, making broader accommodation choices increasingly important.

Erik Akhmetgaliev, Regional Director APAC, RateHawk
- Highlighted the efficiency of the RateHawk API in connecting hotel inventory with partners.
- Said the collaboration will expand the global reach of ETG's accommodation portfolio and support growth in APAC.

Nikita Elagin, Managing Director, Consolidator Business Unit, ETG
- Described APAC as a key destination market for both leisure and corporate travelers.
- Said Agoda's strong regional inventory will help ETG offer a wider accommodation selection across Asia-Pacific.

APAC Growth Trends
- According to ETG, East and Southeast Asia rank among its top five destination markets.
- Bookings in the region grew by an average of 30% in 2026.
- APAC bookings across ETG platforms continue to increase at a double-digit annual growth rate.

Key Takeaways
- Partnership: Agoda × Emerging Travel Group (ETG)
- Technology Integration: RateHawk API
- Benefit to Agoda: Access to millions of additional properties globally
- Benefit to ETG: Stronger APAC presence and expanded hotel supply
- Growth Indicator: East and Southeast Asia bookings up 30% in 2026
- Focus: Greater accommodation choice and expanded global distribution for travelers.