Lemon Tree Hotels Announces the Signing of MOU with Omaxe Ltd for 10 Hotels with 4,000 Keys Across India
Carnation Hotels Pvt. Ltd. (a wholly owned subsidiary of Lemon Tree Hotels) signed an MoU with Omaxe Ltd. to operate approximately 4,000 hotel keys across multiple destinations in India.
Key Locations
The proposed hospitality projects will be located in:
- Lucknow
- Vrindavan
- Amausi
- Amritsar
- Ghaziabad
- Greater Noida
- Kaushambi
- Faridabad
Focus Areas
- Transit hubs
- Pilgrimage destinations
- Commercial districts
Strategic Objectives
For Lemon Tree Hotels
- Accelerate its asset-light growth strategy.
- Expand its managed hotel portfolio across diverse markets and formats.
- Strengthen presence in Tier-2 and Tier-3 cities.
For Omaxe
- Capitalize on growing demand for hospitality infrastructure beyond metro cities.
- Develop hotels aligned with business, leisure, and pilgrimage travel demand.
- Leverage its sale-led development model for efficient capital deployment.
Leadership Insights
Neelendra Singh, MD, Lemon Tree Hotels
- Tier-2 and Tier-3 cities remain central to the company's growth strategy.
- Partnership combines Omaxe's real estate expertise with Lemon Tree's hospitality capabilities.
- Expected to drive the next phase of growth through an expanded managed portfolio.
Mohit Goel, MD, Omaxe Ltd.
- Hospitality demand is rising in emerging cities and pilgrimage destinations.
- Different markets require tailored accommodation solutions.
- Lemon Tree's operating expertise complements Omaxe's development strengths.
Expected Impact
- Creation of a large hospitality network across high-growth markets.
- Enhanced accommodation options for business, leisure, and religious travelers.
- Strengthening of both companies' presence in India's expanding hospitality sector.
