Lufthansa named Best European Airline at Travel Weekly Asia Readers’ Choice Awards 2026
Lufthansa has been named “Best Airline – Europe” at the Travel Weekly Asia Readers’ Choice Awards 2026.
Award Recognition
- Lufthansa won the "Best Airline – Europe" award at the Travel Weekly Asia Readers' Choice Awards 2026 held in Singapore.
- The award recognizes leading companies in Asia's travel and tourism industry.
- Winners were selected through votes cast by travel trade professionals across Asia.
Lufthansa's Response
- Gilles Burgat, General Manager for Singapore, Malaysia and Brunei, described the recognition as a tremendous honor and a reflection of the trust placed in Lufthansa by customers and travel partners.
- He highlighted Lufthansa's centenary celebrations and the airline's focus on future growth and innovation.
- Burgat emphasized investments in the Future Onboard Experience (FOX) and the new Allegris cabin concept to enhance premium travel experiences.
Expansion of Lufthansa Allegris
Lufthansa is rolling out Allegris, its next-generation onboard product across:
- First Class
- Business Class
- Premium Economy Class
- Economy Class
The first Allegris-equipped flights to Southeast Asia will begin operating to:
- Singapore
- Kuala Lumpur (new destination)
- These services are scheduled to commence on 26 October 2026.
Strengthening Presence in Asia
- Lufthansa continues to expand its footprint across Asian markets.
- The airline is enhancing connectivity between Asia and its European hubs.
- Customers benefit from access to the broader Lufthansa Group network across Europe and other international destinations.
Key Takeaway
The award reinforces Lufthansa's strong reputation in the Asian travel market and highlights its ongoing commitment to premium customer experience, network expansion, and product innovation through initiatives such as Allegris and FOX.
