Sprite and IRCTC Flag Off India’s First Branded Train as the Sprite Tejas Express

The Sprite Tejas Express will operate on the Lucknow–New Delhi–Lucknow route, bringing Sprite’s signature refreshment and experiences to Indian travellers.

Partnership Highlights
- Sprite Tejas Express launched on the Lucknow–New Delhi–Lucknow corridor.
- Runs for six months starting August 2026.
- Five coaches feature full Sprite branding.
- Train is announced as Sprite Tejas Express at stations along the route.

Onboard Experience
- Sprite included in the passenger food bundle.
- Launch passengers receive samples and merchandise.
- Collaboration with Wow! Momo adds a food-culture connection.

Sustainability Integration
- Benches at stations made from recycled plastic (≈45 kg waste per bench).
- Flag at launch crafted from repurposed PET bottles.
- Demonstrates Coca-Cola’s push for circular economy practices.

Leadership Voices
- Abhishek Gupta (Coca-Cola India): Partnership reflects long-term customer engagement and growth in the travel ecosystem.
- Ajit Kumar Sinha (IRCTC): Emphasized enhancing passenger experience through relevant brand collaborations.

Strategic Significance
- Strengthens Sprite’s visibility in North India, especially Delhi–Lucknow as a high-traffic corridor.
- Positions Sprite not just as a beverage, but as part of the travel occasion.
- Expands Coca-Cola’s footprint in mobility-linked consumer experiences.

This is a fascinating example of how brands are embedding themselves into India’s travel infrastructure, blending lifestyle marketing with mobility.