Gateway celebrates the joy of discovering India with a new brand film
Indian Hotels Company (IHCL), India’s largest hospitality company, unveiled a new brand film for Gateway, its full-service hotel offering in the upscale segment. Reinforcing the brand philosophy of ‘Gateway to the Destination’, the film celebrates the joy of discovering India through its culture and its diverse landscapes.
Brand Film & Philosophy
- Celebrates the joy of discovering India through culture and diverse landscapes.
- Reinforces Gateway’s positioning as the “Gateway to the Destination”, helping guests connect deeply with local character and communities.
Gateway Brand Evolution
- Re-imagined in 2024 to align with changing consumer behavior.
- Focus on personalised experiences for young India.
- Portfolio: 55+ hotels across metros, Tier II/III cities, commercial hubs, and leisure destinations.
- Key locations include Mumbai, Bengaluru, Ahmedabad, Goa, Dehradun, Nashik, Bekal, Coorg, among others.
Strategic Intent
- Designed to appeal to both business and leisure travellers.
- Expands IHCL’s footprint beyond metros into emerging markets.
- Strengthens brand storytelling by showcasing moments of connection and exploration.
This film is not just marketing—it’s IHCL’s way of positioning Gateway as a bridge between modern hospitality and authentic local experiences.
