Trip down memory lane: Garner by IHG Celebrates Analogue Travel Memories

Garner by IHG’s “Trip Down Memory Lane” campaign is a beautifully nostalgic initiative that blends personal storytelling with analogue travel experiences.

The Campaign
- Garner is spotlighting authentic travel memories rather than chasing new destinations.
- Guests and tastemakers are encouraged to capture moments with instax™ cameras, focusing on spontaneity, genuine connections, and the stories behind familiar places.
- Throughout August 2026, guests at selected Garner hotels in Germany (Cologne, Augsburg Nord, Mannheim City, Berlin Mitte) can borrow cameras and film, then share their diaries for a chance to win a stay.

The Tastemakers
- Lea van Acken: Reconnected with Berlin, reflecting on how hotel rooms shaped her early career.
- Gizem Emre: Rediscovered her hometown Berlin through a staycation, emphasizing comfort and the feeling of “home.”
- Ben Felipe: Traveled with his brother from Garner Hotel Augsburg Nord, revisiting childhood memories and creating new ones together.

The Experience
- Guests are invited to slow down, move at their own pace, and capture meaningful moments in analogue form.
- The campaign celebrates nostalgia, authenticity, and the characterful spirit of Garner hotels.
- As Mario Maxeiner (IHG Northern Europe MD) put it: “Travel is about so much more than the places we visit – it’s about the memories we make, the people we meet and the moments that stay with us long after we’ve returned home.”

This is a clever way for Garner to position itself as a brand that values memory-making and emotional connection, not just convenience.