Agoda’s mid‑year travel insights for 2026 show a fascinating mix of family fun, adrenaline thrills, and nature escapes shaping Asia’s tourism scene.
Theme Parks Dominate
- Hong Kong Disneyland was the single most‑booked activity in Asia.
- Tokyo Disney Resort led in Japan.
- Lotte World topped South Korea.
These results underline how theme parks are no longer just add‑ons—they’re the centerpiece of many trips.
Nature & Adventure
- Sun World Fansipan Legend (Vietnam): A cable car ride to Indochina’s highest peak, showing travelers’ appetite for spectacular, nature‑driven experiences.
- Skyflyers Giant Swing (Thailand): A 150‑metre high open‑air swing in Bangkok, reflecting the city’s rise as an activity hub.
Marine & Wildlife
- Aquaria KLCC (Malaysia) and Jakarta Aquarium Safari (Indonesia) were top picks, highlighting the popularity of immersive wildlife attractions.
Cultural & Scenic Tours
- Taiwan’s North Coast Tour (Jiufen village & Yehliu rock formations) proved that well‑crafted day tours remain powerful ways to connect with a destination.
Agoda’s Senior VP Andrew Smith summed it up: “Travelers are letting experiences lead… Whether it’s Hong Kong Disneyland or a cable car above the clouds in Vietnam, people are creating itineraries built around the activities that bring the destination to life.”
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