Magnicity Unveils the Reimagined Euromast, Offering Indian Travellers a New Way to Experience Rotterdam

Magnicity, the global leader in urban leisure and panoramic attractions, has unveiled the newly reimagined Euromast, Rotterdam's most iconic landmark, following an extensive renovation.

Landmark Transformation
- Height: 185 metres, an icon of Rotterdam’s skyline for 65+ years.
- New identity: More than an observation tower — now a destination blending heritage, innovation, and hospitality.

Key Experiences
- The Rise of Rotterdam: Interactive multimedia journey through 800 years of the city’s history.
- Brasserie Euromast: Elevated dining with panoramic views, inspired by maritime heritage, featuring international cuisine with local ingredients.
- Euroscoop: Rotating glass elevator enhanced with multimedia effects, immersive storytelling, and smart glass flooring for 360° views.

Expanded Offerings
- Exclusive overnight suites suspended 100 metres above the city.
- Adventure activities: Abseiling from the tower.
- Premium dining, retail, and venues for corporate events, celebrations, and private functions.

Significance for Indian Travellers
- Matches the rising demand for immersive city experiences, premium stays, and curated itineraries.
- Strong potential for inclusion in luxury and MICE (Meetings, Incentives, Conferences, Exhibitions) programs across the Netherlands.

Leadership Insight
Alexia Vettier, CEO of Magnicity, said the renewed Euromast reflects their vision of creating memorable urban experiences that go beyond sightseeing, while highlighting India as a key outbound market for Europe.

The Euromast is now open, offering visitors a blend of storytelling, hospitality, and breathtaking views — a refreshed way to experience Rotterdam.