American Express and ALL Accor Expand the Power of Membership with New Global Partnership

American Express and ALL Accor, Accor's booking platform and loyalty program, today announced a new global partnership rolling out beginning in 2026 across 12 locations, introducing elite status matching and a new Membership Rewards® points transfer option for eligible Card Members.

Partnership Scope
- Rolling out in 2026, phased across 12 countries: Australia, Austria, Canada, France, Germany, Hong Kong, Italy, Japan, Mexico, Singapore, UK, and New Zealand.
- Covers Accor’s 45+ hotel brands worldwide, including Raffles, Fairmont, Sofitel.
- Designed to enhance the travel journey from booking to on-property recognition.

Key Benefits for Card Members
- Elite Status Match:
-- Eligible American Express Platinum® Card Members (Consumer, SBS, Corporate) → ALL Accor Gold status.
-- Benefits include: free Wi-Fi, welcome amenities, late check-out, room upgrades (subject to availability), and bonus points.
- Membership Rewards® Points Transfer:
-- New option to transfer Amex points into ALL Accor.
-- Conversion ratios vary by location.
-- Redeemable across hotels, dining, experiences, and 110+ partners.

Leadership Perspectives
- Suzanne Morel (Amex): Partnership amplifies premium travel value and redemption flexibility.
- Mehdi Hemici (Accor): American Express’ premium membership base aligns perfectly with Accor’s luxury portfolio, enabling more personalized stays.

Impact
- Expands the power and value of Amex Membership Rewards®.
- Strengthens Accor’s loyalty ecosystem by connecting with Amex’s global customer base.
- Creates more seamless, personalized, and rewarding travel experiences.

This is a significant move in the travel loyalty space, especially since it combines status recognition + points flexibility — two areas where travelers often feel limited.