EaseMyTrip Signs Strategic MoU with Government of Jharkhand to Drive Digital Promotion of the State's Tourism

EaseMyTrip, one of India's leading online travel-tech platforms, has signed a strategic Memorandum of Understanding (MoU) with the Department of Tourism, Government of Jharkhand, to promote the state's diverse tourism offerings through digital initiatives and enhance its visibility among travellers across the country.

Strategic Collaboration
- Parties: EaseMyTrip & Department of Tourism, Government of Jharkhand.
- Objective: Promote Jharkhand’s tourism offerings digitally, enhance visibility, and attract more travellers.
- Event: Signed at the Jharkhand Tourism Stakeholders’ Summit in New Delhi, witnessed by CM Hemant Soren and Tourism Minister Sudivya Kumar.

Focus Areas
- Spiritual Tourism: Shri Baidyanath Dham and other temples.
- Nature & Adventure: Waterfalls, forests, lakes, eco-tourism, agri-tourism.
- Cultural Heritage: Tribal experiences, local festivals, tourism circuits.
- Unique Attractions: Coal mines, rolling hills, Majuli river island gateway.

Digital Initiatives
- Leverage EaseMyTrip’s EasyDarshan vertical for spiritual tourism.
- Curated influencer-led travel campaign showcasing Jharkhand’s culture and landscapes.
- Creative assets: banners, videos, destination content optimized for mobile/app formats.
- Annual & quarterly promotional calendars for sustained visibility.

Leadership Comments
- Shri Mukesh Kumar (IAS): Collaboration will position Jharkhand as a preferred tourism destination by leveraging digital reach.
- Rikant Pittie (CEO & Co-Founder, EaseMyTrip): Domestic tourism is booming; this partnership will highlight Jharkhand’s diverse experiences and strengthen destination visibility.

✨ This partnership reflects a broader trend: tech-enabled tourism promotion, where platforms like EaseMyTrip act as digital amplifiers for state tourism boards.