Hilton Announces First Home2 Suites by Hilton Property in Spain

Hilton has signed Home2 Suites by Hilton Madrid Retiro, marking the brand’s debut in Spain and only its second property in Europe after Dublin.

Property Highlights
- Location: Madrid’s Retiro district, close to the Golden Triangle of Art, Atocha high-speed rail station, and Retiro Park.
- Opening: Expected in 2028 under a franchise agreement with Santander Asset Management.
- Suites: 215 studio and one-bedroom suites with open layouts, in-suite kitchens, and flexible living areas.
- Amenities: Rooftop pool and terrace, complimentary hot breakfast, Spin2Cycle (integrated fitness + laundry), and inviting social spaces.

Strategic Significance
- First extended-stay Hilton property in Spain, reflecting rising demand for flexible accommodation in major European cities.
- Part of Hilton’s broader expansion strategy in Southern Europe, complementing existing brands like Hilton Hotels & Resorts, DoubleTree, and Curio Collection.
- Developed by IBOSA and managed by Panoram, aligned with Santander Asset Management’s Coliving strategy launched in 2024.

Leadership Insight
- Carlos Miró, Hilton Spain & Portugal Development MD: “Bringing Home2 Suites to Madrid represents a significant milestone as Hilton’s first extended-stay property in Spain… This signing underlines our confidence in the country’s continued tourism and business travel growth.”

Loyalty Benefits
- Will be part of Hilton Honors, offering members perks like flexible Points + cash booking, exclusive discounts, digital check-in, and Digital Key access.

This move positions Hilton to capture the extended-stay travel segment in Spain, blending modern design with community-style living in one of Europe’s most dynamic urban markets.