An Iconic Pairing: Marriott International and The Coca‑Cola Company Come Together in Strategic Beverage Agreement

Marriott International, Inc. and The Coca‑Cola Company announced a global agreement that will expand choice and elevate the guest experience across Marriott’s portfolio, bringing The Coca‑Cola Company’s brands to hotels around the world.

Global Beverage Partner:
Coca‑Cola becomes Marriott’s exclusive worldwide beverage partner across categories like carbonated soft drinks, juices, hydration, dairy, and functional drinks.

Guest Touchpoints:
Coca‑Cola products will appear in guestrooms, restaurants, lounges, and meeting/event spaces, with a phased rollout starting immediately.

Procurement Scale:
Marriott’s procurement arm, Hot Shoppe Services International, helped structure the deal to maximize value for hotel owners and operators.

Leadership Statements
- Anthony Capuano (CEO, Marriott): Emphasized delivering products guests already love, enhancing preferences, and creating economic benefits for franchisees.
- Henrique Braun (CEO, Coca‑Cola): Highlighted the opportunity to provide travelers with a wide range of beverage options throughout their stay.

Strategic Impact
- For Guests: More beverage variety across Marriott’s 10,000+ properties worldwide.
- For Marriott: Strengthens its hospitality offering by aligning with a globally recognized beverage leader.
- For Coca‑Cola: Expands visibility and distribution in the hospitality sector, reinforcing its global brand presence.

This move positions Marriott alongside Coca‑Cola in a way that could reshape beverage partnerships in hospitality.