Kerala Minister Shri P. C. Vishnunath Spins Handloom; Crafts Village Launches ‘Gift a Tradition’ Project

The 'Gift a Tradition' project, envisioned by the Kerala Arts and Crafts Village (KACV) to globally promote Kerala's rich handloom heritage and exceptional local craftsmanship, has officially commenced. Shri P. C. Vishnunath, Honorable Minister for Tourism and Cultural Affairs, officially inaugurated the project and unveiled the specially curated Gift Box, featuring exclusively handloom products, at the Crafts Village in Kovalam.

Project Overview
- Initiative: Promote Kerala’s handloom heritage and craftsmanship globally.
- Launch: Inaugurated by Shri P. C. Vishnunath, Minister for Tourism & Cultural Affairs, at Kovalam Crafts Village.
- Symbolic gesture: Minister spun yarn on a traditional loom, honoring Kerala’s handloom culture.

Purpose
- Transform handlooms into a commercially viable tourism product.
- Integrate Kerala’s traditional crafts into corporate and ceremonial gifting culture.
- Expand market opportunities for artisans and the handloom sector.

Gift Box
- Specially curated box featuring exclusive handloom products.
- Designed as a unique tourism product showcasing Kerala’s cultural heritage and artisan traditions.
- First gift box received by Shri M. Vincent, MLA of Kovalam.

Leadership Voices
- Shaju S. (MD & Secretary, ULCCS): Project aims to open greater market opportunities for handlooms.
- Minister Vishnunath: Commended efforts to blend cultural identity with tourism.
- Local representatives: Felicitations from district and block panchayat members.

This initiative positions Kerala’s handloom not just as a craft, but as a cultural gift experience, bridging tradition with modern tourism and corporate gifting.