IHCL’s Taj Innercircle – Neupass Expands Global Network Through Strategic Partnership With Starhotels’ I Am Star

Indian Hotels Company (IHCL), India’s largest hospitality company, announced a strategic partnership for its Taj InnerCircle – NeuPass platform with I AM STAR, the loyalty programme of Starhotels, Italy’s leading private hotel group by revenue.

Partnership Overview
- IHCL (Indian Hotels Company Limited) has partnered with Starhotels, Italy’s leading private hotel group.
- The collaboration integrates Taj InnerCircle – NeuPass with I AM STAR, extending reciprocal benefits across both networks.

Member Benefits
- Preferred rates & savings on stays, dining, and spa experiences.
- Reciprocal recognition: NeuPass members gain access to Starhotels Collezione & Premium properties; I AM STAR members enjoy privileges across IHCL’s portfolio (Taj, Vivanta, SeleQtions, amã Stays & Trails, etc.).
- Enhanced global footprint for Indian travelers in Europe, while giving Italian guests access to India’s growing hospitality landscape.

Strategic Significance
- India–Europe travel demand is rising, driven by outbound tourism and inbound interest in India’s cultural and leisure offerings.
- Strengthens IHCL’s positioning as a globally competitive loyalty program.
- Starhotels gains visibility in India’s booming outbound travel market.

Leadership Voices
- Puneet Chhatwal (IHCL CEO): Partnership extends NeuPass into key European markets, enriching travel journeys.
- Elisabetta Fabri (Starhotels CEO): Collaboration expands I AM STAR’s international reach and enhances guest experiences.

This move essentially makes loyalty borderless, allowing members to carry perks across continents.