ANA Launches Japan’s First Personal SAF Program, Letting Travelers Cut Their Own Flight Emissions

All Nippon Airways Co., Ltd. (ANA) introduced a new Personal Program for individual customers as part of its ongoing "SAF Flight Initiative," in addition to the existing corporate program. The Program is designed to give customers a direct way to reduce aviation-related CO2 emissions through the use of Sustainable Aviation Fuel (SAF).

Program Purpose
- ANA introduced a Personal Program under its ongoing SAF Flight Initiative.
- It allows individual customers (not just corporations) to directly reduce aviation-related CO₂ emissions by purchasing Sustainable Aviation Fuel (SAF) environmental attributes.

Collaboration
- ANA partnered with Chooose AS, a Norwegian software company.
- Through Chooose’s platform, customers can:
- View estimated CO₂ emissions for their flights.
- Purchase SAF attributes that contribute to ANA’s expanded SAF use.
- Receive a purchase certificate showing estimated CO₂ reductions.

How It Works
- At ticket purchase, customers can access ana.chooose.today to see emissions estimates.
- Payment amount depends on route, class, and SAF percentage chosen.
- Certificates are issued by Chooose; simplified for individuals compared to corporate programs.
- SAF inventory and allocation are independently audited to ensure credibility and prevent double counting.

Key Facts
- SAF can reduce lifecycle emissions by up to 80% compared to conventional jet fuel.
- This is the first program by a Japanese airline enabling individuals to contribute to SAF.
- Corporate and cargo programs still offer third-party-certified CO₂ reduction certificates, while the personal program issues simplified certificates.

Leadership Statement
- Seiji Ejima, ANA EVP, emphasized that accelerating SAF adoption is crucial for aviation decarbonization.
- Customers are invited to join ANA as partners in “creating a better future together.”