Handwritten Collection Reaches 50 Hotels Worldwide; another 50+ hotels in the pipeline

Accor’s Handwritten Collection has just reached a major milestone: its 50th hotel opening, only three years after launch.

Global Growth
- Now present in 20 countries, with 50+ more hotels in development.
- Recent openings include:
- Hotel Rathauspark Wien (Austria) – historic residence tied to Stefan Zweig.
- Hotel Shanghai Hongqiao (China) – contemporary urban retreat.
- Château de Mazan (France) – storied Provençal residence once home to the Marquis de Sade.

Brand Philosophy
- Designed for travellers who seek stories, not just stays.
- Each property reflects the personality of its host and the spirit of place.
- Focus on character over standardisation, story over uniformity.

Leadership Perspective
- Jean-Yves Minet (Global Brand President): “Reaching 50 hotels reflects a growing desire for stays that feel personal, sincere, and shaped by real stories.”
- Camil Yazbeck (Global Chief Development Officer): Highlighted strong momentum, with owners drawn to a model that preserves hotel identity while leveraging Accor’s global systems.

Upcoming Signings
- Treasure Island TI Las Vegas – debut in Las Vegas, home to Cirque du Soleil’s Mystère.
- Hotel Aeschi Interlaken (Switzerland, 2026) – Alpine retreat.
- The Queen at Chester Hotel (UK, 2026) – landmark Italianate building.
- Palais am Schlossgarten Merseburg (Germany, 2027).
- Satori Resort (Bali, 2028).

Strategic Impact
Handwritten Collection is positioning itself as a conversion-friendly brand for independent hoteliers who want to keep their individuality while benefiting from Accor’s global reach. It’s part of a broader trend toward characterful, story-driven hospitality that resonates with travellers seeking emotional connection.

This milestone shows how Accor is diversifying beyond its big global brands (like Sofitel or Novotel) into niche, experience-led collections.