Northern Lights or Beach Delights: British Airways launches Avios-Only flights to Reykjavík and Tenerife for October half-term

British Airways’ latest Avios‑Only flights are a clever way of rewarding loyalty while tapping into peak leisure demand during the October half‑term.

Destinations:
- Tenerife (24–31 October 2026) → sunshine, volcanic landscapes, beach resorts.
- Reykjavík (25 October–1 November 2026) → geothermal lagoons, dramatic scenery, Northern Lights.

Pricing:
- Euro Traveller: £5 + 33,500 Avios return.
- Club Europe: £40 + 60,000 Avios return (includes checked luggage).

Exclusivity:
Seats are available only to British Airways Club members.

Why It’s Significant
- Reward Availability Boost: Every seat on these flights is bookable with Avios — no cash fares.
- Flexibility: Companion Vouchers can be used, doubling value for couples or halving Avios for solo travelers.
- Integration: Avios can also offset hotel costs via BA Holidays, starting from as little as 1,000 Avios.

Strategic Context
- Since launching in 2023, BA has operated 50+ Avios‑Only services across Europe, the Caribbean, Africa, and the Middle East.
- These flights help BA manage demand during peak leisure weeks, while reinforcing Avios as a lifestyle currency rather than just a frequent flyer perk.

Voices from BA & IAG Loyalty
- Colm Lacy (BA CCO): Highlighted customer choice and loyalty rewards.
- Adam Daniels (IAG Loyalty CEO): Stressed popularity and the value of opening more reward availability.