Minor Hotels Partners with Saving the Wild to Launch Wine Collection in Support of Conservation

Minor Hotels’ partnership with Saving the Wild is a fascinating blend of hospitality, fine wine, and conservation storytelling.

The Wine Collection
- Cabernet/Merlot (Rhino) – Label by William Fortescue
- Sauvignon Blanc (Elephant) – Label by James Lewin
- Rosé (Pangolin) – Label by Aaron Gekoski
- Produced by Hoopenburg Wine Estate in Stellenbosch, South Africa, known for dry-land bush-vine vineyards and exceptional grape quality.
- Each bottle features fine-art photography with gold foil highlighting the poached features (horn, tusks, scales).

Conservation Impact
- Proceeds support Saving the Wild’s advocacy for stronger legislation and specialised courts to deter poaching.
- QR codes on bottles link to short films, including Rhino: The Endgame (with Dr Jane Goodall) and Kimana Tuskers (narrated by Djimon Hounsou).
- The organisation’s work dismantling rhino poaching syndicates has inspired a feature film in development by Margot Robbie’s LuckyChap Entertainment.

Hospitality Integration
- Wines will be available from May 2026 at Minor Hotels properties across Africa, including:
- NH Johannesburg Sandton
- Avani Victoria Falls Resort
- The Royal Livingstone Victoria Falls Hotel by Anantara
- Guests can “sip while they save,” engaging with conservation stories through wine and film.

Voices Behind the Initiative
- Jamie Joseph (Founder, Saving the Wild): Stressed the need for meaningful legislative reform to end wildlife crime.
- Nico Vivier (Minor Hotels Africa): Emphasized sustainability as core to Minor Hotels’ brand and the natural fit of this partnership.

This initiative cleverly ties luxury hospitality with purpose-driven conservation, turning a glass of wine into a storytelling platform for endangered species.