Accor and Inspired By KM launch 'ibis unlocked' to support young people furthest from employment towards new opportunities

Accor, a world leader in hospitality, and Inspired By KM (IBKM), a youth-focused charity founded by Kylian Mbappé, announce the launch of "ibis unlocked."

The Challenge
- Globally, nearly 1 in 5 young people are NEET (Not in Education, Employment, or Training).
- Over the next decade, 1.2 billion youth will reach working age in developing countries, but only 400 million jobs are expected to be created.
- Many face structural barriers: lack of opportunities, role models, and confidence.

The Program: ibis unlocked
- Launch markets: Brazil, France, Morocco, Thailand.
- Three pillars of support:
- Confidence & skills: 15 self-training modules on WhatsApp, focusing on behavioral skills.
- Training access: Partner NGOs provide vocational and certified training with personalized support.
- Real-world immersion: Hotel visits, internships, and job discovery at ibis hotels.
- Scale potential: ibis has 2,500+ hotels in 82 countries, making it a powerful platform for global deployment.

Upcoming Milestones
- Autumn 2026: Educational week in Brazil, bringing together youth, beneficiaries, and industry professionals.
- Long-term goal: Expand across Accor’s other brands, supporting 20,000 people furthest from employment by 2030 under Accor’s Hosting Change roadmap.

Leadership Voices
- Sébastien Bazin (CEO, Accor): Hospitality can be a lever for transformation, restoring confidence and opening paths to employment.
- Fayza Lamari (President, Inspired By KM): Talent exists everywhere, but needs recognition. The program helps youth regain self-confidence and envision their future.

This initiative is a strong example of how hospitality brands are moving beyond service into social impact and inclusion, using their global footprint to create opportunities for marginalized youth.