Nikhil Sharma, MD & COO, South Asia, Radisson Hotel Group highlights how domestic tourism in India is thriving this summer
Nikhil Sharma, Managing Director & COO, South Asia, Radisson Hotel Group highlights how domestic tourism in India is thriving this summer, with leisure and spiritual destinations driving growth. Occupancy Growth: Overall occupancy up 5% year-on-year, with leisure destinations trending close to 75%. Standout Segments: - Hill stations: 69% growth vs. last year. - Spiritual destinations: 41% increase in demand. - Beaches: Goa and South India resorts up 11%. Top Performing Destinations: Jammu & Kashmir, Manali, Mussoorie, Udaipur, Ayodhya. Rates: Average Daily Rates (ADR) up 6%, reflecting strong consumer confidence and preference for premium hospitality. Travel Trends: - Experience-led journeys combining relaxation, wellness, culture, and connection. - Domestic demand strengthened by geopolitical uncertainty in West Asia, redirecting travelers closer to home. - Portfolio Strength: Radisson’s diverse presence across hill stations, beaches, and spiritual hubs ensures balanced demand distribution. Strategic Insight This performance underscores the resilience of India’s domestic tourism market. Travelers are increasingly prioritizing quality, meaningful experiences over distance, reinforcing India’s position as a self-sustaining travel ecosystem.
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