Lemon Tree Hotels signs Keys Prima by Lemon Tree Hotels, Jaipur

Lemon Tree Hotels Limited, one of India’s leading hospitality companies, announced the signing of Keys Prima by Lemon Tree Hotels, Jaipur in Rajasthan. The property will be operated under a franchise agreement, further expanding the group’s robust pipeline across the region.

Key Announcement
- Lemon Tree Hotels Limited has signed Keys Prima by Lemon Tree Hotels, Jaipur under a franchise agreement.
- This expands the group’s portfolio in Rajasthan to 23 hotels (13 operational, 10 upcoming).

Jaipur Market Significance
- Jaipur now has six Lemon Tree properties (three operational, three upcoming).
- The city is a vital market due to its cultural heritage, wedding economy, and growing commercial ecosystem.

Property Features
- 88 rooms.
- Restaurant, banquet and conference facilities.
- Fitness centre and modern public spaces for both business and leisure travellers.

Leadership Perspective
- Neelendra Singh, MD:
- Expansion reflects a deliberate strategy of building regional clusters in high-potential markets.
- Keys Prima adds an upper-midscale lifestyle offering for experience-conscious yet value-driven travellers.
- Multi-brand presence allows Lemon Tree to serve diverse segments of Jaipur’s travel ecosystem.

Location
- Situated at Swarna Bhoomi, Sirsi Road, near Sirsi Mode, Khatipura.
- ~20 km from Jaipur International Airport.
- ~11 km from Jaipur Junction Railway Station.

Strategic Context
- Aligns with Lemon Tree’s asset-light expansion strategy across cultural, commercial, and leisure corridors.
- Strengthens presence in tier I, tier II, and emerging urban markets in India.

👉 In essence, this signing reinforces Lemon Tree’s cluster-based growth strategy in Rajasthan, while positioning Jaipur as a cornerstone market with a diverse brand presence.