Media Voices Join Hands with Ministry of Ayush to Inspire Adoption of 'Yoga for Healthy Ageing'

As part of the nationwide outreach campaign for the International Day of Yoga (IDY) 2026, the Ministry of Ayush today organized an engaging RJ & Influencer Meet at Ayush Bhawan, New Delhi, bringing together leading radio personalities, digital influencers, content creators, and media professionals to strengthen public participation in this year's celebrations under the theme "Yoga for Healthy Ageing."

Event Overview
- Occasion: RJ & Influencer Meet at Ayush Bhawan, New Delhi.
- Theme: “Yoga for Healthy Ageing”.
- Purpose: Strengthen public participation in IDY 2026 through media and digital outreach.

Key Highlights
- Global Reach: IDY has grown since 2015 into one of the world’s largest public health movements, observed in 180+ countries.
- Healthy Ageing Focus: Yoga promotes mobility, mental well-being, resilience, and quality of life across ageing stages.
- Year-Round Initiative: Yoga 365 program encourages daily practice via community engagement and partnerships.

Initiatives Mentioned
- Ten yoga protocols for non-communicable diseases and specific groups.
- Specialized modules for different age groups and health needs.
- Yoga for Air Travel Protocol to support wellness during flights.

Role of Media & Influencers
- Radio and social media creators are seen as vital in shaping conversations and inspiring behavioral change.
- Participants were encouraged to share personal yoga experiences, create content on healthy ageing, and amplify campaign messages.

Outcome
- Enthusiastic participation from RJs and digital creators with suggestions for wider outreach.
- Collective resolve to make IDY 2026 a vibrant people’s movement promoting healthier, happier, and more active lives.

👉 In essence, this meet was about mobilizing media voices to spread yoga’s benefits for healthy ageing, ensuring the IDY campaign resonates across generations and communities.