A Champion of the People: Amrut’s XXX Classic Rum Tops Global Rum Rankings

Amrut Distilleries is proud to announce that its consumer- favorite rum, Amrut’s XXX Classic Rum, has been named The Spirits Business Rum Brand Champion 2026, one of the most prestigious recognitions in the global spirits industry.

Recognition
- Rum Brand Champion 2026 awarded by The Spirits Business, one of the most prestigious honors in the global spirits industry.
- Amrut’s XXX Classic Rum reached ~1.7 million 9-litre cases, nearing the two-million milestone.
- Amrut Distilleries now has three millionaire brands in its portfolio, placing it among an elite group of global producers.

Legacy & Consumer Loyalty
- First introduced in 1960, the rum has built six decades of trust and affection.
- Its success reflects multi-generational loyalty, enduring through changing market conditions.
- The award validates its reputation for consistency, authenticity, and consumer appeal.

Company Philosophy
- While Amrut is globally acclaimed for pioneering Indian single malts, its roots remain in quality products for broad audiences.
- XXX Classic Rum embodies this philosophy by delivering value and reliability across India and beyond.

Leadership Statement
- Rakshit N. Jagdale, MD of Amrut Distilleries, dedicated the achievement to consumers, teams, and partners.
- He emphasized the rum’s role in celebrations and memories across generations, highlighting the brand’s enduring connection with people.

This recognition positions Amrut not just as a leader in Indian spirits, but as a global force in rum, balancing heritage with scale.