Regent Hotels and Resorts partners with 28th Shanghai International Film Festival

Regent has been named the Official Hotel Partner of the 28th Shanghai International Film Festival (SIFF), taking place from 12 – 21 June 2026.

Official Hotel Partner:
Regent Shanghai on the Bund will host the Opening Gala Dinner for SIFF (June 12–21, 2026).

Cinematic Escapes Award:
Regent introduces a new Special Focus Award under SIFF PROJECT to support emerging filmmakers and fresh perspectives.

Cultural Calendar:
This marks the third major film festival collaboration for Regent, following Festival de Cannes and the Hong Kong Film Awards.

Guest Experience
- Gala guests will enjoy fine dining by Executive Chefs Ting Wai Wan and Lorenzo Merolle, with panoramic views of the Huangpu River and Shanghai skyline.
- Limited-edition culinary creations during the festival include:
- “GILDED FRAMES” cocktail (Golden Goblet–inspired)
- “Entering the Frame” chocolate patisserie

Cinematic Heritage
- Regent hotels have a long-standing connection with cinema:
- Carlton Cannes, a Regent Hotel hosted the first Cannes Film Festival in 1946 and inspired Hitchcock’s To Catch a Thief.
- Regent Hong Kong has been the official hotel partner of the Hong Kong Film Awards for three years, creating themed cocktails and desserts.

Brand Vision
- Regent positions its hotels as stages for cultural moments, blending modern luxury with cinematic encounters.
- Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, emphasized the natural affinity between luxury hotels and films: both create lasting, detail-rich moments.

Expansion
- Regent currently operates 11 hotels worldwide, including Regent Santa Monica Beach and Regent Bali Canggu.
- Upcoming openings include Jeddah, Kuala Lumpur, Kyoto, Sanya, Shenzhen, Chengdu, and Riyadh.

✨ In essence, Regent is weaving cinema into its luxury hospitality identity — turning its hotels into cultural stages where guests feel like protagonists in their own story.