IHG Hotels and Resorts Advances Conversational AI Search Capabilities

As people rapidly turn to AI to plan trips – now used by more than half of U.S. travelers – IHG Hotels & Resorts (IHG) is making it easier for them to find hotels and book their stays. IHG has launched an IHG app in ChatGPT, and will soon add AI-powered conversational search within IHG.com and the IHG One Rewards app.

IHG App in ChatGPT
- Lets travelers search, compare, and explore IHG’s 7,000+ hotels in 100+ countries.
- Provides real-time availability, pricing, maps, and amenities.
- Guides users seamlessly to IHG’s direct booking channels.

Conversational Search on IHG.com & IHG One Rewards App (coming soon)
- Guests can use natural language queries instead of rigid filters.
- Example: “Pet-friendly hotel near downtown with late checkout.”
- AI interprets intent and context to deliver tailored results.

Leadership Perspective
- Jolie Fleming, Chief Product & Technology Officer:
> “Guest expectations are evolving quickly, and we’re evolving with them… Pairing AI with the warmth of human hospitality ultimately helps us deliver a more exceptional live experience.”

Strategic Impact
- Enhances guest experience from planning to stay.
- Boosts hotel performance by streamlining discovery and booking.
- Advances IHG’s corporate innovation strategy, positioning AI as a core hospitality tool.

✨ In short: IHG is embedding AI into every stage of the guest journey — discovery, comparison, booking, and beyond — making digital interactions as intuitive and welcoming as the in-person hotel experience.