TakeOff! Challenge 2026: Redefining the guest experience at the heart of hospitality

Accor, a world-leading hospitality group, is proud to announce the launch of the 15th annual TakeOff! Challenge. As in 2025, the 2026 edition has a distinctly local slant, offering students an accessible, substantive experience grounded in the regional hospitality landscape.

What It Is
- The 15th annual TakeOff! Challenge by Accor, a global hospitality group.
- Aimed at students worldwide, encouraging them to design practical solutions for the future of hospitality.
- Focused on local contexts, so participants address challenges through the lens of their own regional markets.

Theme for 2026
- “Imagine a guest experience that creates an unforgettable first impression, thanks to a faultless welcome and impeccable housekeeping.”
- The challenge emphasizes:
- Warm, thoughtful welcomes
- Meticulous attention to detail
- Immaculately maintained environments
- Cleanliness is highlighted as a top priority, with 78% of guests ranking it as the most important hotel criterion.

Opportunities for Students
- Expand industry knowledge and networks.
- Explore career paths in hospitality.
- Contribute innovative, real-world solutions that enhance guest experiences.
- Learn teamwork, relationship-building, and people-centered skills — Accor calls these the qualities of a true Heartist® of guest relations.

Tools & Inspiration
- Students can draw ideas from Accor’s ALL loyalty program:
- Online check-in / express check-out
- Priority welcome, welcome drinks
- Flexible check-in/out times
- Room upgrades (when available)

Regional Launch Dates
- China – April 3
- Brazil – April 30
- Europe & North Africa – mid-September (French, English, Spanish versions)

✨ In short: Accor is challenging students to rethink the first impression in hospitality — making it warmer, cleaner, and more memorable. It’s about shaping the guest journey from the very first step into the lobby.