GSTC and Content With Purpose Celebrate Success of the Joint Series: 'Travel Redefined: Tourism for People and Planet'
The Global Sustainable Tourism Council (GSTC) and Content With Purpose (CWP) have wrapped up their joint series Travel Redefined: Tourism for People and Planet, launched at the GSTC2025 conference in Fiji. Global Reach: Ran from August 2025 to February 2026, generating 22.6 million impressions and 16.1 million views. Audience Impact: PR campaign reached over 5 million people, including tourism professionals, NGOs, academics, and students. Recognition: Honored as a Webby Award Honoree in the Travel & Lifestyle Video & Film category. Production Model: Used a decentralized approach, working with local filmmakers to ensure authenticity and diversity of perspectives. Themes: Showcased how tourism can: - Support communities - Protect cultural and natural heritage - Drive responsible destination management Voices from the Project - Max (CWP Founder): Called it their most successful series to date, highlighting the demand for stories that move tourism “from ambition to action.” - Randy Durband (GSTC CEO): Emphasized tourism as a force for positive change, not just an industry. This series stands out because it didn’t just talk about sustainability—it showed practical action through real stories, inspiring continued collaboration across the tourism ecosystem.
Follow us on Insta
