Agoda Reveals the Most Popular Search Filters for 2026: Asian Travelers Favour Choice, Culinary Convenience and Comfort

Agoda’s latest insights into Asian traveler preferences in 2026 reveal a fascinating picture of how people across the region choose their stays:

Accommodation Type (19%)
– The most-used filter overall.
- Indonesia leads with 45% of searches focused on type.
- Malaysia & Vietnam follow at 31%, showing strong demand for hotels, resorts, and apartments.

Breakfast Included (12%)
– Convenience and value matter.
- Japan stands out: 21% of searches include both breakfast and dinner.
- Taiwan: 14% look for breakfast, dinner, and even afternoon tea options.

Review Scores (9%)
– Trust in highly rated properties.
- India leads with 13% filtering for scores of 8+.

Creature Comforts
- Bathtubs – Popular in Taiwan, Malaysia, Thailand, and India.
- Air Conditioning – Especially prioritized by Vietnam and Indonesia.

Flexibility Matters
- Free Cancellation & Pay-at-Hotel – Among the top 10 filters, showing demand for refundable and frictionless booking.
- Other key filters: location, bed type, car parking facilities.

Special Note
Agoda is celebrating its 21st Birthday Sale (7–21 May 2026) with up to 60% off hotels, flash deals of 70% off on 19 May, plus exclusive flight and activity discounts for VIP members.

This shows a clear trend: Asian travelers want choice, convenience, and confidence—from the type of stay and food options to trusted reviews and flexible booking.