IHG Hotels and Resorts continues Luxury and Lifestyle momentum in Portugal with Vignette Collection signing

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has expanded its Luxury & Lifestyle presence in Portugal with the signing of Esperança Hotel, Vignette Collection in Braga. The signing brings IHG’s total open and pipeline Vignette Collection portfolio across the country to six hotels, marking a significant milestone in the brand’s continued growth.

New Signing: Esperança Hotel, Braga
- 58-key property in Braga’s historic city centre.
- Conversion of two existing buildings, opening September 2026.
- Owned by Hotel Janes LDA (CEO: Luciana Borges), managed by Amazing Evolution.
- Will join IHG’s Vignette Collection, which emphasizes individuality, “Memorable Rituals,” and “A Means for Good.”

Portfolio Growth
- This signing brings IHG’s Vignette Collection presence in Portugal to six hotels (open + pipeline).
- Other properties include Convent Square Lisbon, Casa da Companhia Hotel & Spa, and Onyria Marinha Cascais.
- Part of IHG’s wider European expansion: 6 open hotels and 17 in pipeline across the continent.

Strategic Importance
- Portugal is a priority market for IHG, with strong demand for luxury & lifestyle offerings.
- Braga chosen for its authentic character and 2,000 years of history, appealing to travelers seeking cultural depth.
- Owners benefit from IHG’s global scale and systems, while retaining the hotel’s unique identity.

Leadership Voices
- Willemijn Geels (IHG Europe VP Development): Highlights strong momentum in Southern Europe and Portugal’s role as a priority market.
- Luciana Borges (Hotel Janes LDA CEO): Emphasizes preserving Braga’s authenticity while leveraging IHG’s global reach.

Brand Trajectory
- Launched in 2021, Vignette Collection aims for 100 hotels by 2030.
- Already past the halfway mark in just four years, showing strong owner interest in blending individuality with IHG’s enterprise support.

This move strengthens IHG’s positioning in Southern Europe’s luxury lifestyle segment, while spotlighting Braga as a rising destination for international travelers.