Marriott International and The Fern Hotels and Resorts Celebrate 75 Signings and 50 Openings for Series by Marriott in India

Marriott International’s announcement marks a significant moment in India’s hospitality sector. In under six months since the Series by Marriott brand debuted in November 2025, the collaboration with The Fern Hotels & Resorts and Concept Hospitality Private Limited (CHPL) has already achieved 75 hotel signings and 50 openings, adding more than 3,556 rooms to Marriott’s portfolio in India.

India as Launchpad:
Marriott is using India not just as a test market but as the foundation for Series by Marriott’s global expansion.

Geographic Reach:
The brand now spans 43 cities across Tier 1, 2, and 3 markets, balancing presence in metros, mid-sized cities, and resort destinations.

Guest Experience:
Signature touches include Grab & Go Breakfast, Single Lady Traveller Recognition, Evening Delight turndown service, Lamp Lighting Ceremony, and Healthy Sleep rituals.

Sustainability & Local Flavor:
The Fern’s heritage of eco-conscious hospitality ensures each property blends Marriott’s global standards with regional authenticity.

Examples of Open Properties:
The Fern Mumbai Goregaon, The Fern Jaipur, The Fern Habitat Goa (Candolim), Rakabi The Fern Igatpuri, and The Fern Residency Bengaluru (Seshadripuram).

This pace of growth is one of the fastest in Marriott’s history in South Asia, underscoring the strength of India’s domestic travel market and the appeal of a midscale, conversion-friendly brand backed by Marriott Bonvoy.