Applebee’s and Wyndham Rewards® are bringing America’s favorite grill + bar directly to hotels nationwide through their industry-first collaboration—now just a few taps away. Industry-first move: Wyndham Rewards members can now order Applebee’s To Go directly through the Wyndham Mobile App and get free delivery to their hotel rooms (on orders of $15+). Loyalty perks: - Earn 10 Wyndham Rewards points per dollar spent. - New Club Applebee’s members get a 2,500-point bonus on their first qualifying order. Scale: With 1,100 Applebee’s restaurants located within five miles of a Hotel by Wyndham, coverage is nationwide and highly accessible. Guest Experience - Convenience: “There’s nothing better than a burger in bed,” said Applebee’s VP, highlighting the appeal of late-night comfort food delivered straight to hotel rooms. - Seamless integration: Orders are placed via the Wyndham app, tying dining directly into the hotel stay experience. Strategic Angle - For Wyndham: Expands its loyalty program into everyday lifestyle benefits, not just hotel nights. - For Applebee’s: Gains access to Wyndham’s 124 million enrolled members worldwide, boosting off-premise sales and brand visibility. - Trend: Hospitality loyalty programs are evolving into daily utility ecosystems, offering perks that extend beyond travel into food, retail, and entertainment. This partnership is a smart play in the loyalty space: Wyndham Rewards is positioning itself as a “travel + lifestyle” program, while Applebee’s strengthens its off-premise dining footprint.
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