Hilton Signs Hilton Garden Inn in Gijang, Busan, South Korea

Hilton announced the signing of a franchise agreement with MS&C Co., Ltd. to open Hilton Garden Inn Busan Gijang in 2028. Located in Gijang, Busan, the hotel is planned to be part of a larger mixed-use development project.

Opening:
Scheduled for 2028 under a franchise agreement with MS&C Co., Ltd.

Scale & Facilities:
- 111 guest rooms
- All‑day dining restaurant, café & lounge
- Fitness center, swimming pool, spa & sauna

Location:
Gijang, Busan — near Haedong Yonggungsa Temple, Lotte World Adventure Busan, Shinsegae Premium Outlets, and golf courses.

Strategic Significance
- Hilton already has 11 trading and pipeline hotels in South Korea.
- Busan Gijang is emerging as a hub for tourism, wellness, and medical travel, with the city aiming for 100,000 foreign medical visitors by 2030.
- The project is part of a mixed‑use development, integrating hospitality, wellness, and residential experiences.

Brand Positioning
- Hilton Garden Inn is Hilton’s approachable upscale brand, designed for modern travelers seeking comfort, consistency, and thoughtful amenities.
- Guests will enjoy Hilton Honors benefits: flexible points, exclusive discounts, digital check‑in, room selection, and Digital Key access.

This signing shows Hilton’s strategy of expanding into secondary growth hubs where leisure tourism overlaps with medical and wellness demand — a different angle compared to boutique heritage launches like Minor Hotels’ Colbert Collection or Accor’s Handwritten Collection.