Minor Hotels Opens the First Colbert Collection Hotel with Porta Rossa in Florence

Minor Hotels, a leading global hotel owner and operator, announces the launch of Porta Rossa Hotel Firenze, Colbert Collection, marking the first hotel to open under the new Colbert Collection brand worldwide. Located on Via Porta Rossa, in the heart of Florence’s historic centre, the hotel officially debuted on 12th May 2026, following a comprehensive renovation to transform it into a flagship of the brand.

Brand debut:
Minor Hotels has launched its new Colbert Collection brand with the opening of Porta Rossa Hotel Firenze in Florence.

Historic landmark:
The property dates back to 1386, making it one of Italy’s oldest hotels. It has been carefully renovated to blend Renaissance heritage with modern refinement.

Unique suites:
- Amici Miei Frescoed Junior Suite (featured in a classic Italian film).
- Bartolini Frescoed Suite with 18th‑century frescoes.
- Torre Monalda Signature Suite inside a 13th‑century medieval tower, offering 360º views of Florence.

Design & atmosphere:
69 guestrooms styled like Renaissance palazzo retreats, with frescoes, vaulted ceilings, and contemporary touches.

Dining:
Michelin‑starred chef Paulo Airaudo will launch a new restaurant in June, highlighting local ingredients with the motto “Local roots. Italian soul.”

Events:
Two meeting rooms for up to 40 guests, ideal for intimate gatherings or small business meetings.

Location:
Steps away from Florence’s iconic landmarks — Ponte Vecchio, Duomo, Uffizi, and Piazza della Signoria.

Future expansion:
Next openings include The WestDill Mayfair Hotel London (Q4 2026) and Colbert Collection Koh Samui (Q1 2027).

Loyalty offer:
Minor DISCOVERY members earn double DISCOVERY Dollars (D$) during the launch period.

This launch positions Porta Rossa as both a flagship for the Colbert Collection and a celebration of Florence’s cultural and architectural legacy.